These are brilliant, Kerrie! You write so well, and you’re quite attuned. They are perfect.
Happy client
Background
Canberra Yoga Space (CYS) is an independent yoga studio in Canberra, offering a variety of yoga classes and wellness programs to the local community. The studio prides itself on creating a welcoming, supportive environment for both beginners and experienced practitioners.
Brief
The project involved:
Writing a series of 300-word email newsletters for CYS’s six-week beginner’s yoga course
The content needed to welcome new participants, guide them through the teachings of each class, and encourage course feedback
The emails needed to reflect the studio’s calm, friendly, supportive and intuitive tone
Approach
I started by immersing myself in the beginner’s course handbook to understand the flow of the six weeks. Each email was crafted to feel like a gentle nudge—a calm, encouraging guide that welcomed participants, reassured them and gently pointed the way forward.
I wanted each email to feel like a breath of calm in a busy inbox. The tone is soft, clear, and friendly, helping readers feel seen, supported and excited about their practice. I aimed to balance useful information with a light, airy feel that matches the studio’s ethos.
The email series was successful with a great open and response rate. I continued to write and edit CYS’s newsletters.