Email newsletters


Canberra Yoga Space (CYS) is an independent yoga studio in Canberra. Monica, the (former) director, got in touch with me after she referred by one of my other clients.


Monica wanted help writing a series of email newsletters for one of their six-week beginner’s yoga course. The newsletters were intended to welcome new yogis to the course, guide them through the teachings of each class and encourage them to give feedback.


We had a chat on the phone to discuss the project in more detail. Monica also sent through the beginner’s course handbook, which provided details of what was covered in each week of the course. After making sure I was familiar with their tone of voice and clients, I wrote the email content. After writing this series of emails, I wrote and/or edited all email newsletter they sent out.

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