Fashion (AU)


Blogs, web content


Cocktail Revolution is a leading Aussie street style, fashion and photography platform. Stacey contacted me as she was looking for someone to help them write their weekly fashion blogs.


The brief was to write a weekly 400-500 word street style fashion blog based on the topics and/or images provided to me. The tone of voice needed to be young, fun and targeted to a savvy, fashion-conscious crowd. I was also asked to help write some web copy.


After having an initial chat on the phone to get a good understanding of what they were after, Stacey would send me info for each blog the day before it needed to be supplied, so it needed a quick turnaround. Each blog required research around each fashion trend and plenty of creativity to ensure it was engaging to the audience.

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