Industry

Fashion (AU)

Services

Blogs, web content

Background

Cocktail Revolution is a leading Aussie street style, fashion and photography platform. Stacey contacted me as she was looking for someone to help them write their weekly fashion blogs.

Brief

The brief was to write a weekly 400-500 word street style fashion blog based on the topics and/or images provided to me. The tone of voice needed to be young, fun and targeted to a savvy, fashion-conscious crowd. I was also asked to help write some web copy.

Process

After having an initial chat on the phone to get a good understanding of what they were after, Stacey would send me info for each blog the day before it needed to be supplied, so it needed a quick turnaround. Each blog required research around each fashion trend and plenty of creativity to ensure it was engaging to the audience.

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