Grey and white logo for Soul Cafe, not for profit

Industry

Not-for-profit

Services

Website copywriting, editing + flyers

Creative Partners

Ronnoco

Background

I was asked by creative design agency, Ronnoco to help with pro bono copywriting services for the not-for-profit organisation, Soul Cafe.

Brief

Initially, I helped with leaflets, postcards, social and web copy for their annual fundraiser, Sleepout for Soul. I was later asked to edit and write sections for their newly designed website. The copy needed a consistent, emotive and down-to-earth TOV that aligned with their brand. The audience is donors.

Process

I was provided with the existing copy, which I went through to edit for content structure and TOV. This included rewriting some parts, including headings, to make them more engaging and ‘on brand’. I also wrote new copy for specific sections on the About, How You Can Help and Volunteers pages.

View work

Screenshot of Soul Cafe not for profit homepage written by KBScreenshot of Soul Cafe about page written by KB