Kerrie helped us tremendously in capturing our brand identity and really locking in how we wanted our personality to come across online. Very professional and great to work with.
Happy client
Industry
IT servicesServices
Website copywriting, brand, taglineCreative Partners
Ronnoco, HyperwebBackground
Fordham IT is a new Newcastle-based business set up by expert Jarrod Forham. They offer outsourced IT services to small and medium enterprises in the area.
Brief
As a new start-up business, Jarrod wanted to begin with a single-page website to introduce the brand and inform potential clients about their services. The objective of the website was to attract clients and push them towards calling or booking an IT or security check-up.
Process
Jarrod is a problem solver and people person who builds strong rapport and long-term relationships with clients. I ensured this came across in the copy, using a professional but techy and conversational tone of voice. I also pulled out their key benefits/USPs to differentiate the business from its competitors.
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