Kerrie helped us tremendously in capturing our brand identity and really locking in how we wanted our personality to come across online. Very professional and great to work with.
Happy client
Fordham IT
Industry
Information technologyBackground
Fordham IT is a Newcastle-based start-up founded by IT expert Jarrod Fordham. They provide outsourced IT services to small and medium enterprises, helping local businesses keep their tech running smoothly and securely.
Brief
The project involved:
- Writing copy for a single-page website to introduce the brand and services
- Highlighting the business’s key benefits and USPs to stand out in a crowded market
- Encouraging potential clients to call or book an IT/security check-up
Approach
I kicked off by getting to know Jarrod and his approach—a problem solver who builds strong rapport and long-term relationships with clients. The copy reflects his personality: professional, tech-savvy, but also friendly and approachable.
I focused on clearly communicating their key benefits and USPs, making it obvious why local businesses should trust them over competitors. The tone is conversational with just a touch of playful tech energy, designed to make the website engaging while driving action.
The result is a single-page site that introduces them with credibility, warmth and clarity, giving potential clients all the reasons they need to pick up the phone or book a check-up.
View work
