GWG Recruitment is a professional recruitment agency specialising in connecting businesses with top talent across various industries. They pride themselves on understanding both client and candidate needs, creating tailored recruitment solutions, and highlighting the people behind the roles they fill.
The project involved:
Writing a series of 10–12 Q&A-style blog posts, around 800 words each
Showcasing new team members in an engaging, personable way
Making content both fun and light-hearted while remaining informative
Producing short social media snippets to promote each blog post
To capture each person’s voice and personality, we first developed a set of 10–12 tailored questions per interview. I conducted background research on each team member and arranged either phone or email interviews.
The challenge was to balance factual, informative content with a light, approachable tone that reflected GWG’s culture and brand. Once interviews were complete, I wrote the blogs as lively, readable stories, weaving in interesting details and subtle humour where appropriate.
I also crafted concise social media snippets to draw readers in and link back to the posts, giving the content an extra layer of engagement and shareability.
