Hand Therapy Centre
Industry
HealthCreative partners
Background
The Hand Therapy Centre in Newcastle provides specialist care for people with hand injuries and conditions. They work closely with patients, GPs, surgeons, and other health professionals to deliver personalised, expert therapy that supports recovery and improves quality of life.
Brief
I was engaged by Ronnoco to:
- Develop a tagline and positioning for HTC
- Write content for an 18-page website
- Define the site structure to guide design and development
- Ensure copy was approachable, helpful, and professional without being formal or clinical
- Target audience: people with hand injuries or conditions, plus GPs, surgeons, and other health professionals
Approach
We kicked off with a two‑hour discovery session and a deep conversation with the owner, Felicity, to uncover who they are, how they help people and what makes their care stand out.
The tagline and positioning were shaped to reflect The Hand Therapy Centre’s genuine, reassuring voice—one that puts people at ease and speaks directly to both patients and referral partners. On the website, I wrote the content to match the centre’s accessible, supportive tone—clear and informative without being formal or clinical—helping readers understand complex treatments in everyday language.
Throughout the site, I used empathetic language, structured pages for easy scanning, and ensured every piece of copy felt warm, encouraging and trustworthy, just like the centre’s in‑person care.
View work
