SEO website copy + tagline


I was contacted by Ronnoco, one of my creative design partners, to work alongside them on a web project for a new private catholic boys school based in Sydney.


The client wanted content for their new 7-page website, plus a tagline. They also asked me to identify target keywords for each page. They wanted the site to have an informative and engaging TOV. The audience was mums in the Eastern suburbs.


Through the discovery process, I learned that the school wants to work closely with parents and provide mentoring. It’s also progressive in its approach. These are all elements I brought into the copy. I also had to make the content persuasive and credible in order to attract people to a new and as yet unheard of school.

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