Kerrie at KB recently constructed copy for our new website and did a fantastic job. She spent time to understand the brand and goals for the project and made it a very smooth process. I would certainly work with her again!
Happy client
Background
Higher Ed Media is a new venture by local professional videographer Kye Smith, focused on providing video services to universities and tertiary education clients.
Kye wanted to showcase his expertise in this niche, positioning himself as a go-to partner for higher education institutions looking to create high-quality, engaging video content.
Brief
The project involved:
- Writing SEO-optimised copy for a single-page website plus an About page
- Highlighting Kye’s expertise, experience, and niche focus
- Creating concise, persuasive messaging that resonates with tertiary education clients
- Structuring content to engage visitors and encourage enquiries
Approach
To start, I dove deep into understanding the business through a questionnaire and a video call.
The main page opens with a strong, attention-grabbing headline, then moves through stats, benefits, services, and case studies.
Testimonials were incorporated to build trust and credibility, helping potential clients feel confident in Kye’s expertise.
The final copy positions Higher Ed Media as professional, reliable, and specialist-focused, while keeping the tone approachable and engaging.
View work
