Background
HunterNet is Australia’s leading industry organisation for fostering collaboration, innovation and growth. They work across multiple sectors, connecting businesses, supporting industry development, and driving programs that deliver real impact.
Approach
The project kicked off with a deep dive into HunterNet’s world. Discovery sessions, questionnaires, and a good look at what they’d done before gave me the insight needed to create a brand that felt fresh, human and authoritative.
Brand
The brand work was all about giving HunterNet a clear, consistent voice that reflected their expertise and approachable personality. Each arm got its own messaging while keeping the overall brand cohesive.
The tone is professional but friendly, smart but not stuffy, showing off their know-how without ever talking down to their audience. The people behind the co-op are front and centre, because at the end of the day, HunterNet is about connection.
Website
Building the website copy meant structuring information so visitors could find what they needed easily, while telling HunterNet’s story along the way.
UX was front of mind, with content flows that guide readers naturally.
I wove in long-tail keywords where it made sense, helping the site rank without sacrificing readability. Each page shares insights, highlights successes, and reinforces HunterNet’s authority in collaboration and industry innovation.
