Industry
Disability ServicesServices
SEO research, SEO copywriting/editingBackground
Newcastle-based I Am Here provide disability care services for adults with acquired brain injury (ABI), cerebral palsy, physical, intellectual, and other disabilities.
Brief
I was asked to determine target SEO keywords, and help write, edit and optimise copy for their new website being designed by Ronnoco. The copy not only needed to include the keywords to help improve their search rankings, but it also had to be warm, friendly and emotive to reflect their brand, people and homes.
Process
I firstly provided them with a keyword report, which identified and included primary and secondary keywords for each web page. I then edited the supplied copy and wrote additional content to fill any gaps. I kept the audience front of mind during the process and was careful not to let the keywords affect human readability and engagement.
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