Just to let you know that the client was really happy with the copy you produced for us. Fab job, well done!
Happy client
Background
Precision Media is a UK-based marketing agency that works with a range of travel brands to create compelling marketing collateral, from brochures to digital campaigns. They regularly engage freelance copywriters to bring expertise and fresh perspectives to their client projects.
Brief
To produce the copy for the main sections of two travel brochures (100–150 pages each):
Ramblers Walking Holidays – Their established walking and adventure brand
Chapters Experience Holidays – A new experiential travel brand
The copy needed to be evocative, engaging, and informative, inspiring readers to book while clearly communicating the features, itineraries, and benefits of each holiday.
Approach
I focused on crafting the copy for the two main introductory sections of each brochure, setting the tone and style for the rest of the content. I immersed myself in the agency’s past materials and researched the travel sector and competitors to understand audience expectations.
The copy was written to be engaging, clear, and inspirational—friendly and approachable, yet credible—so it immediately captured the reader’s interest. Every word was chosen to establish the brands’ voice and draw readers into the travel experiences ahead.
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