Background
Response Real Estate is a Western Sydney–based real estate agency offering Buy, Rent, and Sell services. The company prides itself on being dynamic, responsive, and client-focused, helping people navigate property decisions with confidence.
Brief
I was approached by Simmer Studio, who were working on the design of three company brochures, to take a look at the draft copy.
The project involved:
- Reviewing and editing draft copy for the three company brochures
- Brochures targeted buyers, investors, and homeowners
- Ensuring all copy aligned with the brand voice and was clear, engaging and professional
- Incorporating a unique brand requirement: all headings needed to start with the letters ‘Re’
Approach
I refined the copy to make it more engaging and reader-friendly while keeping it aligned with Response Real Estate’s dynamic brand.
A key challenge was ensuring every heading began with “Re,” which required creative and strategic thinking to make the language flow naturally while reinforcing the brand identity.
For example: ‘Reimagine your property journey with us’, ‘Reel in top buyers’, and ‘Realise your dreams’
The result is three brochures that are polished, consistent, and fully on-brand, helping the company connect with its audiences effectively.
View work
Buyers brochure
Recruitment brochure
Investors brochure
