Sea & Land Insurance is a specialist insurance provider, focusing on commercial marine policies alongside general business coverage. The company rebranded from its previous identity to better reflect its expertise and approachable yet professional style.
The project involved:
I began with a discovery call, then explored the brand’s history, audience, and market position to understand the business.
The copy was designed to be both informative and fun, using nautical language and metaphors to build personality and stand out while still clearly explaining the insurance products.
Headlines and body text were crafted to grab attention and clearly communicate what they offer. For the tagline, I developed five creative options with reasoning, highlighting the playful, adventurous spirit of the brand. The chosen one: ‘Leave coverage worries in your wake’
‘Sea’ what I did with this playful copy below…
