Tagline + SEO website copy


Sea & Land Insurance is the rebranded name of an existing local insurance company. They specialise in commercial marine insurance but also offer general business insurance.


Hannah at Sea & Land Insurance contacted me as they wanted SEO copy for their new single-page website. As well as creating the website copy, they also wanted me to come up with a business tagline. The audience was males 40-60 plus business owners 40+.


After asking Hannah to fill out the project brief, we had a phone discovery session so I could ask further questions and find out more about the business. The next stage involved researching the industry and developing the web copy and tagline. For the tagline, I provided five options with justifications.

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