Seed People Consulting is a Newcastle-based team of HR specialists helping businesses grow through tailored solutions in three key areas: People, Leaders, and Teams.
They focus on creating practical, people-first strategies that make workplaces more effective and enjoyable.
The project involved:
The focus for the brand was capturing the team’s fun, approachable personalities while reflecting their professionalism. The tone of voice I created is warm, conversational, and slightly playful.
The website copy was structured for clarity and usability, using strong UX principles to guide visitors through services, case studies, and testimonials to build trust and credibility. The content was peppered with questions to engage readers and make the content more interactive.
Post-launch, I worked with the team to write unique, long-form SEO blogs, using the established brand voice to showcase thought leadership, attract new clients and drive traffic.
