Industry

HR

Services

Brand copywriting, SEO website copy, blogs

Background

Seed People Consulting is a team of HR specialists located in Newcastle. They provide tailored solutions for businesses in 3 key areas: People, Leaders and Teams.

Brief

Seed already had an existing site, but the team wanted a design and content refresh to better reflect who they are and provide more clarity around their services. The brief included brand copywriting (mission, vision, values, TOV and tagline) and SEO copywriting for their 25+ page site to be designed by Ronnoco.

Process

My approach was to create a fun and engaging brand and TOV for the team to reflect their personalities and way of working. This was reflected in a warm, conversational tone peppered with questions. The website uses clear UX copy, plus case studies and testimonials to build trust.

The team asked me to help them create SEO blogs once the website was live to help engage audiences and pull in online traffic.

View work

screenshot-seedpeopleconsulting.com.au-2022.09.06-10_55_12 -HOMEscreenshot-seedpeopleconsulting.com.au-2023.07.31-21_39_11- Team trust