This is great. I admit I have to keep taking my financial planning hat off and read it as a client.
Happy client
Background
Silway Private Wealth is a Newcastle-based financial advice firm supporting individuals and couples across NSW. They specialise in personalised wealth planning, retirement strategies and long-term financial guidance.
Brief
I was engaged by digital agency Hyerweb to:
Write copy for the six-page website, plus 12 supporting subpages
Develop all upfront pages: Home, About, Services
Craft clear, engaging case studies based on real client scenarios
Tailor the tone to NSW individuals and couples aged from mid-20s through to retiree
Approach
The website needed to feel calm, trustworthy and human—not full of jargon and hard sells.
I reviewed their existing materials, studied the structure HyperWeb had already mapped out and dug into competitor sites to understand how others spoke to the same audience and how we could stand out. From there, I shaped the copy to highlight Silway’s personalised approach, long-term client relationships and practical, jargon-free guidance.
Each page was written to feel steady and reassuring, with simple explanations, clear value statements and case studies that showed real outcomes without overwhelming readers.
View work
