This is great. I admit I have to keep taking my financial planning hat off and read it as a client.
I was contacted by Brendan at local web design agency HyperWeb, who wanted a copywriter for a client’s new website – Silway Private Wealth. The site structure was already in place.
The brief was to write copy for a six-page site (with 12 additional subpages). This included all of the upfront pages (Home, About, Services.) plus detailed client case studies. The target audience was NSW individuals and couples aged 25 to retirees.
Brendan and I visited Todd at Silway for a discovery session to get more information and better understand the brand and tone of voice. After industry and competitor research, I began writing the copy. Finalising the copy was delayed due to the client’s busy schedule and getting information for the services and case study pages.