Your help was great, thank you again!
Happy client
Background
TWD Weddings is a boutique wedding planning business that helps couples create personalised and memorable wedding experiences. Their team works closely with clients to guide them through every stage of planning, offering practical advice, inspiration, and a touch of creativity.
Brief
They wanted a polished, client-ready version of the TWD Welcome Pack, a 60-page booklet given to new clients at the start of their wedding planning journey.
The content needed to be:
Informative: Clear guidance and practical tips that clients could easily follow
Engaging: Written in a way that drew readers in and reflected the excitement of planning a wedding
Consistent with TWD’s tone of voice: Friendly, approachable, and reassuring, reflecting the company’s personality
Approach
The project involved:
Working directly in Adobe InDesign: The graphic designer provided the InDesign files, which allowed me to see copy in context with the design.
Polishing and proofreading for clarity and flow: I ensured the text was consistent, free of errors, and easy to read, while keeping the tone warm, friendly and welcoming.
Maintaining brand voice: Adjusted phrasing and sentence structure to reflect TWD’s personable and approachable style without losing important information.
Delivering ready-to-print files: The edited InDesign document was returned ready for printing and distribution to new clients.
View work
