Background
Wattyl is a well-known Australian paint brand with a long history of delivering trusted, high-quality products. They were consolidating and updating multiple websites into a single, modern site to better serve homeowners, tradespeople, and designers/architects.
Approach
The project began with a deep dive into the brand and its audience. Understanding each persona was crucial—homeowners need guidance and reassurance, trade audiences want efficiency and reliability, and designers/architects look for technical detail and inspiration.
The tone was fresh, approachable, and consistent across the site, giving the brand a modern, confident voice without losing its trusted authority.
Each page was structured to make information easy to scan, using headings, subheadings, and concise copy to guide readers to the answers they needed. Key questions were anticipated and addressed, while benefits and solutions were highlighted to build trust and credibility.
SEO keywords were woven in naturally, ensuring search visibility without sacrificing readability or personality.
The copy aimed to engage, inform, and inspire action—whether that was choosing the right paint, finding a product for a specific project, or feeling confident in Wattyl’s expertise.
