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Why you (still) need a copywriter in 2025

If I had a dollar for every time someone asked me last year if AI was stealing my work, I’d be rich. Well, not rich, but I could probably treat…
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How to come up with a tagline for your business

There’s no hard and fast magic formula for creating taglines. Like anything in copywriting, it’s part art, part science. But there are definitely some tips and steps I can share.

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5 tips to help you write better copy

A new client and all-round lovely human recently asked me if I’d like to come in and share my tips on how to write better copy with a group of small local businesses.