Category:

What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion.

A couple of weeks ago, I received an email from a potential client who’d seen my advert on Gumtree. She already had a writer she worked with but wanted to get someone else on board to help with a bulk of upcoming work.

Did you know that you only have a matter of seconds to catch the attention of a visitor to your website before they make that all-important decision: stay to read more or click the back button?

Blogging. Everyone seems to be doing it these days. But why are we doing it?

Being an editor and a writer are two distinctly different parts of my job. As a copywriter, I need to be able to identify and define a client’s needs and message and turn it into engaging, well-informed copy.

Being a freelance copywriter definitely has its perks. I get to write stuff. I’m my own boss. And I don’t have to go to work.

Whether you’re ready to fill the pages of your newly designed website or want to put together a promotional brochure or digital marketing campaign, you’ll need words.