Category: Blog

Blog and the customers will come. That’s what we’ve all been told at least. However, in reality, that isn’t always the case. Even great blog posts can fail to attract a decent number of likes, shares, and referrals.

Grammar is set in stone, right? It’s either right or wrong. Well, so say prescriptivists, at least. These people are the English teacher who red pens your work with fury.

When it comes to advice on how to write well, there’s plenty of it out there. In fact, I just stopped typing to do a quick Google search and got back over 526,000,000 results on the subject.

What do you need to look for in a copywriter? Good credentials? A portfolio of decent work? Testimonials from happy clients? Ideally, all of the above.

This week I’m thinking about copy consistency. Well, to be more accurate, this week, I’m thinking about copy consistency a bit more than usual – as a copywriter and editor, it’s never far from my mind as it’s kind of necessary in this job.

What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion.

A couple of weeks ago, I received an email from a potential client who’d seen my advert on Gumtree. She already had a writer she worked with but wanted to get someone else on board to help with a bulk of upcoming work.

Did you know that you only have a matter of seconds to catch the attention of a visitor to your website before they make that all-important decision: stay to read more or click the back button?

Blogging. Everyone seems to be doing it these days. But why are we doing it?

Being an editor and a writer are two distinctly different parts of my job. As a copywriter, I need to be able to identify and define a client’s needs and message and turn it into engaging, well-informed copy.