Rapsey Griffiths is a specialist law firm providing expert advice on insolvency, bankruptcy and related legal matters. They work with clients across industries, including construction, not-for-profit, and family law, offering practical, informed guidance for complex financial and legal challenges.
To create three in-depth eBooks (3,500–5,000 words each) to serve as lead magnets:
Insolvency in the construction industry
Insolvency in the not-for-profit sector
Bankruptcy and family law
The eBooks needed to be factual, authoritative and engaging to their target audiences while positioning them as trusted industry experts.
After diving into extensive research, I mapped out each eBook to guide readers through complex topics clearly and confidently.
I focused on:
Crafting a calm, reassuring tone that explained legal concepts without overwhelming
Making the content informative and practical, with examples relevant to each sector
Structuring the eBooks for readability and engagement, so audiences could easily absorb key insights
Drafts were reviewed by the client and shared with audience representatives to ensure the copy hit the right balance of authority and approachability.
I continued to work with the team to help them create a wide range of engaging, on-brand content.
Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.
