Rapsey Griffiths was referred to me by a mutual contact. I started out writing their blogs and corporate brochure. After that, they wanted me to create some more in-depth content.
To write 3 x 3,500-5,000 word ebooks to use as lead magnets: one on insolvency in the construction industry, one on insolvency in the not-for-profit industry, and one on bankruptcy and family law.
I went away and did extensive research to ensure I had a solid grasp of the topics. I also spent time considering the target audience and the kind of information they would find useful. After supplying the first drafts, they reviewed the copy and sent it to key people in their audience for feedback. A few edit/revisions were made to ensure the copy was spot-on.
Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.