Struggling to come up with catchy advertising slogans? Online campaigns not getting clicks? Falling behind on keeping your social media fresh and engaging? Working as your advertising copywriter, I deliver clever ideas, strategic thinking and wordplay on tap. Let’s make minimal words create big impact.
Whether you want to create high-end fashion or travel ads for a magazine, FMCG campaign slogans or digital ads for Google or Facebook, the right words can help you attract and warm the right audience and boost leads and sales.
Your ad copy isn’t just about what you say. It’s about how you say it in a way that resonates, sparks interest and compels action. In advertising, you only have seconds to grab attention. And a strong headline or slogan can make the difference between someone engaging or scrolling or strolling by.
Social media gives you direct, real-time access to your target audience. It can help you build and increase your brand visibility, foster long-term relationships and community, drive traffic to your website, and even directly lead to enquiries and sales.
Social media posts may seem easy to write. But creating content that actually works for your business is different to posting on your private accounts. Crafting effective snippets that drive engagement and support your goals takes strategy, creativity and deep social media marketing know-how.
From penning evocative press, radio and magazine ads to writing engaging digital pay-per-clicks (PPCs) and filling calendars with authentic, audience-focused social snippets, I specialise in short, clever copy that makes every single word count.
Working alongside you or your creative team, I’ll come up with compelling headlines, memorable slogans, persuasive body copy and strong calls to action (CTAs) that tap into emotions, address pain points, communicate your message and nudge people to act.
Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.
Once you’ve filled in my initial Project Brief and signed the proposal, the ‘Discovery’ phase begins. To create winning ad copy, slogans or social posts, you’ll need to tell me about your strategy, your business and your audience so I can put the right words together.
After the ‘Discovery’ phase, I’ll start doing my research and put my thinking cap on. I’ll combine my creativity and copywriting skills with your strategy to come up with effective headlines, body text and calls to action designed to attract and motivate your target audience and drive engagement and/or sales.
Once your first draft is ready, I’ll send it to you for review. Now is your chance to give me feedback on the ad copy or social posts, check for accuracy and suggest any changes. Once your ads or posts go live, we’ll be able to gauge their effectiveness and tweak future copy based on results.
If you can’t see what you need, just drop me a message.
