Ascension Finance logo


Finance, Mortgage


Branding, tagline, SEO website copywriting


Ascension Finance is a Newcastle-based mortgage broking company. They specialise in investment mortgages, refinancing and first home buyers.


Joel at Ascension reached out to me as he wanted new copy for his website that was being redeveloped. He had written the previous copy himself, so wanted the creativity and know-how of a professional also to ensure it was SEO optimised to help his Google ranking. The website included seven pages of copy.


The business had never completed any branding or tone of voice work, so I recommended this as a starting point. I also produced a keyword report for them to get the best keywords for each page of the site.

Mortgage brokers have a bit of a bad reputation, they’re often not trusted. Their copy can also be quite dry. Therefore, I focused on differentiating them with a more approachable TOV and on building credibility with testimonials and lender logos.


Image of website homepage above the fold with scroll homepage 2