Ascension Finance (Brokers)

Industry

Finance, mortgage

Services

Background

Ascension Finance is a Newcastle-based mortgage broking company specialising in investment loans, refinancing, and first home buyers. The business works with clients who want clear advice and a broker they can trust to guide them through what is often a complex, high-stakes decision.

Brief

The project involved:

Writing new website copy as part of a full site redevelopment (7 pages)
Refreshing existing DIY-written content with professional copywriting expertise
Creating SEO-optimised copy to improve Google visibility
Ensuring the language felt clear, human and approachable rather than sales-heavy

Approach

I began by stepping back to define a clear brand and tone of voice, giving the business a stronger foundation to communicate consistently and confidently. This was really important in an industry where trust can be hard won, and messaging often feels generic or overly technical.

I considered how people feel when choosing a mortgage broker, aka cautious, overwhelmed and often sceptical. The copy was shaped to meet readers at that moment, shifting away from dry, industry-led language and towards a more conversational, reassuring tone that builds trust quickly.

I structured each page to guide the reader logically, using benefit-led headings, clear sections and plain-English explanations to reduce friction and make complex information easier to digest. We then reinforced credibility through the use of testimonials and lender logos, helping the brand demonstrate trustworthiness rather than simply claiming it.

SEO best practice underpinned the storytelling, with a keyword report guiding page-by-page optimisation. This ensured the content performed well in search while still sounding natural and human.

The result is a website that feels professional, credible and easy to navigate.

Happy Client

I used Kerrie’s services when I upgraded my business website. I needed the content and wording on my site to be both relevant and engaging to my target audience, and she was definitely able to deliver. She took the time to understand all facets of my business, which extended beyond just my services and target market to really get a feel for things like my brand, values and culture, my competition, the business personality, and our processes and client experience. She developed copy that explains who my business is, what my prospects can expect and why my services standout from my competitors. In addition to content, Kerrie was able to assist with my business tagline, SEO keywords and how the site should look and feel. I would recommend her services to anyone looking to obtain professional advice and assistance with any copywriting, whether it be for web design, adverts, social media, blogs or newsletters.

Joel Archer | Principal Broker

Screenshot of Ascension Finance homepage middle

Screenshot of Ascension Finance homepage top