I used Kerrie’s services when I upgraded my business website. I needed the content and wording on my site to be both relevant and engaging to my target audience, and she was definitely able to deliver. She took the time to understand all facets of my business, which extended beyond just my services and target market to really get a feel for things like my brand, values and culture, my competition, the business personality, and our processes and client experience. She developed copy that explains who my business is, what my prospects can expect and why my services standout from my competitors. In addition to content, Kerrie was able to assist with my business tagline, SEO keywords and how the site should look and feel. I would recommend her services to anyone looking to obtain professional advice and assistance with any copywriting, whether it be for web design, adverts, social media, blogs or newsletters.
ServicesBranding, tagline, SEO website copywriting
Ascension Finance is a Newcastle-based mortgage broking company. They specialise in investment mortgages, refinancing and first home buyers.
Joel at Ascension reached out to me as he wanted new copy for his website that was being redeveloped. He had written the previous copy himself, so wanted the creativity and know-how of a professional also to ensure it was SEO optimised to help his Google ranking. The website included seven pages of copy.
The business had never completed any branding or tone of voice work, so I recommended this as a starting point. I also produced a keyword report for them to get the best keywords for each page of the site.
Mortgage brokers have a bit of a bad reputation, they’re often not trusted. Their copy can also be quite dry. Therefore, I focused on differentiating them with a more approachable TOV and on building credibility with testimonials and lender logos.