SEO website copywriting


Bishop Tyrrell Anglican College is a local school with over 850 students. They teach children and young people from Kindergarten to Year 12.


The project involved helping them create SEO website copy for their new 40+ page site, which was being developed in-house. The staff were pulling together the key information for each area, which would be supplied for me to work from. My direct contact was the Communications and Media Coordinator.


Many school websites can be quite factual rather than engaging, as well as inconsistent across pages. I wanted to ensure the copy really showcased their caring interactive approach to education and had good UX from page to page. The TOV is professional but warm and conversational to fit their brand.

View work – Our – Preschool