Response Real Estate colour logo

Elevating draft brochures to be on-brand

Industry

Real estate

Services

Brochure copywriting, editing and proofreading

Creative partners

Simmer Studio

Background

Response Real Estate is a real estate company based in Western Sydney. It offers Buy, Rent, and Sell services and prides itself on being dynamic and responsive.

Brief

I was approached by Simmer Studio who was working on the design of three company brochures to take a look at the copy. The company had already written the drafts, but they needed editing, reworking and finessing. One was for buyers, one was for investors, and one was for homeowners.

 

Approach

As well as improving the copy to make it clearer and more engaging to the reader, I was also asked to make all headings began with the letters ‘Re’, which was part of their brand voice, so I had to put my creative (and strategic) thinking cap on!

 

Front cover of Response Real Estate home buyers bookletPage 1 of Response Real Estate home buyers bookletPage 2 of Response Real Estate home buyers bookletPage 4 of Response Real Estate home buyers booklet