Disability support


Brand + tagline, keyword report, SEO website copywriting

Creative Partners

HyperWeb, Ronnoco, Fisheye Creative


Hunter Care Group is a leading NDIS provider in the Hunter region. Their services include support work, SIL and psychosocial recovery coaching.


As part of a project managed by local developers HyperWeb, I was asked to create SEO website content (30+ pages) for a brand update and refresh. I was also asked to look at their branding and key messaging, including their tagline, and produce a keyword report to identify primary target keywords for each page of the site.


The project kicked off with a discovery session involving all creative partners (HyperWeb, KB, Ronnoco and Fisheye Creative). In the brand and web copy, I took a UX approach, incorporated keywords and SEO best practices and worked to clearly convey their services and express their young, energetic, reliable personality.

View work home with KB – Careers