Black, red and yellow Hunter Care Group logo

Hunter Care Group

Industry

Disability support

Services

Brand copy + taglines

SEO website copywriting

Creative partners

Hyperweb

Ronnoco

Fisheye Creative

Background

Hunter Care Group is a leading NDIS provider in the Hunter region, offering a range of services including support work, Supported Independent Living (SIL), and psychosocial recovery coaching. They focus on delivering reliable, high-quality care while making a positive difference in participants’ lives.

Brief

The project involved:

  • Writing SEO-optimised content for a 30+ page website
  • Refreshing the brand and key messaging, including tagline development
  • Producing a keyword report to identify target keywords for each page
  • Ensuring the copy reflected the business’s personality and services

Approach

Brand

The brand refresh focused on capturing their young, energetic and approachable personality. The tagline, ‘NDIS support done right’, was designed to be matter-of-fact and confident—a nod to the fact that NDIS support is often done poorly elsewhere.

Messaging was shaped to feel reliable and trustworthy while being warm and human, reflecting the people behind the services.

Website

The website copy was crafted with UX and SEO in mind, making it easy for users to navigate and understand the services offered. Targeted keywords were integrated naturally across pages.

Each section clearly communicates what the organisation does while showing their culture and personality, giving visitors confidence in the team and their approach to care.

View work

Screenshot of Hunter Care Group website homepageScreenshot of Hunter Care Group website careers page