Kerrie from KB played a pivotal role in helping HCG completely revamp our website. In the past, we struggled to effectively convey our company’s brand and targeted keywords through our website content. However, Kerrie took the time to truly understand our organisation’s history and values, resulting in a website that accurately reflects our ethos. Her content was both refreshing and informative, making it easy for our visitors to understand and connect with our mission. Throughout the process, she maintained clear and efficient communication, ensuring our satisfaction with the final result. We cannot thank her enough for the exceptional work.
ServicesBrand + tagline, keyword report, SEO website copywriting
Creative PartnersHyperWeb, Ronnoco, Fisheye Creative
Hunter Care Group is a leading NDIS provider in the Hunter region. Their services include support work, SIL and psychosocial recovery coaching.
As part of a project managed by local developers HyperWeb, I was asked to create SEO website content (30+ pages) for a brand update and refresh. I was also asked to look at their branding and key messaging, including their tagline, and produce a keyword report to identify primary target keywords for each page of the site.
The project kicked off with a discovery session involving all creative partners (HyperWeb, KB, Ronnoco and Fisheye Creative). In the brand and web copy, I took a UX approach, incorporated keywords and SEO best practices and worked to clearly convey their services and express their young, energetic, reliable personality.