Black, red and yellow Hunter Care Group logo

Industry

Disability support

Services

Brand + tagline, keyword report, SEO website copywriting

Creative Partners

HyperWeb, Ronnoco, Fisheye Creative

Background

Hunter Care Group is a leading NDIS provider in the Hunter region. Their services include support work, SIL and psychosocial recovery coaching.

Brief

As part of a project managed by local developers HyperWeb, I was asked to create SEO website content (30+ pages) for a brand update and refresh. I was also asked to look at their branding and key messaging, including their tagline, and produce a keyword report to identify primary target keywords for each page of the site.

Process

The project kicked off with a discovery session involving all creative partners (HyperWeb, KB, Ronnoco and Fisheye Creative). In the brand and web copy, I took a UX approach, incorporated keywords and SEO best practices and worked to clearly convey their services and express their young, energetic, reliable personality.

View work

Screenshot of Hunter Care Group website homepageScreenshot of Hunter Care Group website careers page