Light blue and orange Sea and Land Insurance Solutions logo with wave icon

'Sea' what I did with this fun web copy

Industry

Insurance

Services

Brand + tagline, SEO website copywriting

Background

Sea & Land Insurance is the rebranded name of an existing local insurance company. They specialise in commercial marine insurance but also offer general business insurance.

Brief

Hannah at Sea & Land Insurance contacted me as they wanted SEO copy for their new single-page website. As well as creating the website copy, they also wanted me to come up with a business tagline. The audience was males 40-60 plus business owners 40+.

Approach

After asking Hannah to fill out the project brief, we had a phone discovery session so I could ask further questions and find out more about the business. The next stage involved researching the industry and developing the web copy and tagline. For the tagline, I provided five options with justifications.

View work

Screenshot of Sea and Land Insurance website homepage topScreenshot of Sea and Land Insurance homepage middleScreenshot of Sea and Land Insurance homepage bottom