Website copy


I was asked by creative design agency Ronnoco to work as the copywriter on a new website for Keystone Lawyers, construction and commercial specialists based in Newcastle


To help develop their existing tagline and positioning and to create the content and structure for the site. The audience was goal-driven business owners in the construction and commercial industries. Their people are their selling point and they wanted succinct copy.


The project started with some discovery questionnaires and a meeting. I also interviewed the director Lou and the two managing lawyers. The approach was to create engaging, conversational copy that still had legal authority. The staff bios were the main focus, and I created some fun taglines for each team member to give a unique flavour.

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