Olive green and grey Moir Landscape Architecture logo

Building a solid foundation of web words

Industry

Landscape Architecture

Services

Website copy

Background

I already knew the director, Dave, who reached out to ask for my help writing the copy for their new website. Their existing one was outdated and needed a refresh and more content.

Brief

To write copy for a 6-page website (as well as 20+ project and 15+ services subpages). They wanted their website to appeal to their business clients and to showcase their landscape architecture design and consultation work to online visitors.

Approach

Following a couple of face-to-face meetings, I asked them to complete a discovery questionnaire. They also sent through existing business documents. After carrying out competitor, audience and industry research, I set to work. After a new web agency was engaged, changes had to be made to the copy to fit the new structure.

View work

Screenshot of MLA home page snippetScreenshot of MLA about copy for website