Building client trust by showing expertise
Industry
Logistics, transportServices
SEO website copywriting, keyword research
Creative partners
Background
Farragher Refrigeration cold chain logistics experts (previously Farragher Logistics) are a family-owned, established carrier delivering goods safely in full, on time and intact.
Brief
The brief came through local website developers, Hyperweb, who were building out a new site. The client wanted a 10-11 page SEO-optimised site, including home, about (2 x subpages), services (3 x subpages), fleet, careers, contact and location. They wanted the site to act as an effective selling tool that drives traffic.
Approach
I got to know the company through the discovery process, which included an in-person meeting. I also researched the industry and services as well as SEO keyword research to determine page-by-page keywords.
I focused on creating clear, down-to-earth messaging with a friendly tone. The content of the copy showed the company’s technical expertise and industry experience. I wanted the reader to feel confident they’re in capable hands, with a team that knows their stuff.
I carefully used keywords and other on-page elements to ensure the site was optimised for search from the get-go while maintaining brand integrity.
View work
