SEO website content for rock and stone stars
Industry
Mining, ConstructionServices
Creative partners
Background
Singleton Stemming Services (SSS) is a quarried material supplier based in the Hunter Valley. They’ve been around for years but didn’t have a website to promote their products and services which they recently expanded to beyond only mine stemming materials.
Brief
The brief came through local website developers Hyperweb, who were building the site. The client wanted an 18-20 page SEO-optimised site, including home, about, sustainability, products (with 4 x subpages), services (2 x subpages), and industries (4 x subpages), to sell what they offer and help them rank in Google.
Approach
I gained an understanding of the company through the discovery process, which included questionnaires and Zoom meetings. I also did further research into the industry and products.
The tone of voice I went with is practical, straightforward and service-oriented while being approachable and helpful. It emphasises reliability, expertise and local connection, with a focus on meeting industry needs efficiently.
I was careful to consider the user experience across the site. The homepage directs users to product categories as well as industry-specific pages, e.g. I work in mining’, I work in building and construction.’ Each page also links to other relevant pages.
View work
