Background
EDEAN (the Ethical Disability Advocacy Employment Network) is a not-for-profit organisation advocating for people with a disability and those working in the industry. It’s run by the same people that run disability support company HEDSS.
Brief
The NFP was just being set up, so no existing material or communications existed. I was asked to come in to help develop their brand and TOV and write SEO copy for a 7-page website, including producing a keyword report to identify keywords.
Process
Brand
As part of the branding work, I crafted a brand tone of voice that was professional, passionate, knowledgeable, positive, authentic, supportive, persuasive and inclusive. I also came up with five unique brand values: Push for quality, Break barriers, Bring people together, Give back and Drive change.
Tagline
The tagline ‘Limits don’t stop us’ I created reflects EDEAN’s passion and commitment to helping people with disabilities and workers in the industry. It also plays into the idea that people with disabilities shouldn’t be limited in what they can do.
Website
The website copy was created with strong UX in mind. It was designed to be inspiring and showcase the services and support they offer. As a not-for-profit, they also need to entice sponsorships and donations, so I crafted emotive copy to encourage people to support them, e.g., ‘Become an EDEAN angel’.
View work
