Background
Snug Bug Sleep Solutions is a small business based in Newcastle offering sleep training and advice for parents. It’s run by expert and mum Kristy Morrison.
Brief
Kristy wanted help creating regular sleep advice blogs for the SBSS site to grow audience engagement and traffic. Through our initial conversations, we decided that I would first help her create a 12-month content strategy and also complete keyword research to identify high-volume terms that could be turned into blogs.
Approach
After creating a shared content calendar and agreeing on a topic for each month, Kristy, as the expert, drafted her ideas in a Word document and then sent them to me to write/edit in a friendly, fun and conversational tone optimised for Google search. My work also included formatting and selecting on-brand copyright free images for each post.
View work
