Pharmacy logo with a mortar and pestle graphic

Credible copy for a Singapore pharmacy

Industry

Health + medicine

Services

Website copy, product descriptions, script, packaging, copyediting + proofreading

Background

Jayne contacted me after finding me online as she wanted help writing her new website. She also wanted ongoing help with her other marcomms, including packaging, phone scripts and client emails.

Brief

The brief was to write content for a full 7-page website, which included a shop selling a range of beauty, health and veterinary compounding products. Jayne wanted the copy and messaging on the site to be clear, concise, consistent and appeal to both B2B and private clients across Asia.

Approach

The design for the website had already been started. Some copy had also been written, but it wasn’t very engaging or customer-focused. After gathering all of the information I needed and doing the background research, I produced the first draft for the main site then worked with Jayne to polish it. I later worked on the shop copy and continue to do ongoing work for ACP.

View work

Screenshot of Amber Compounding Pharmacy homepage