They are amazing – thanks so much!
Happy client
Background
Sans Drinks is an Australian distributor of premium non-alcoholic beverages, with a strong focus on sophisticated mocktails, spirits, wines and functional drinks.
Their range is carefully curated to deliver complex flavours, quality ingredients and grown-up drinking experiences—without the booze.
Brief
The project involved:
- Writing a high volume of short-form SEO descriptions for non-alcoholic mocktails
- Keeping each description under 100 words while still feeling rich and engaging
- Naturally incorporating supplied SEO keywords
- Including flavour notes, background details and garnish suggestions
- Writing for a smart, style-aware audience of women in their 40s
- Maintaining an intelligent, uplifting, no-fluff tone of voice across the entire range
Approach
Short copy doesn’t mean simple copy. With tight word limits, every sentence had to earn its place.
Each mocktail description was written to do three things at once: inform, entice and transport. I wove in the required details—origins, flavour profiles and garnish suggestions—while using sensory language to bring the drink to life.
Names, ingredients and subtle cues were used as creative anchors, helping each mocktail feel distinct rather than formulaic.
The copy was designed to spark a feeling as much as a flavour. Instead of listing ingredients, it invited the reader into a moment.
SEO keywords were carefully layered in, but never at the expense of flow or sophistication. The end result was copy that feels considered, elevated and savvy.
View work
