Industry
DefenceServices
Brand + tagline, SEO website copy
Background
SiNAB is an engineering and consultancy business delivering high-tech products, services and solutions to meet real-world defence and aerospace challenges.
Brief
The brief came via The Measured Marketer, who asked me to develop and evolve SiNAB’s high-level brand messages in line with business changes, including a tagline, and create new SEO content for a 20+ page website. This included redefining their service offering and establishing a new information hierarchy.
Process
We really wanted to showcase the products and capabilities of the SiNAB team, which were previously not well communicated. The brand copywriting was crafted to position them as innovators in their industry and showcase their expertise. The TOV was intended to be intelligent, concise and backed by evidence.
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