Brand, tagline, video script, SEO website copywriting

Creative Partners

KO Studio, Hyperweb, Gurr Media


Synchronicity Wealth is a new business in the Newcastle area set up by experienced businesswoman and financial and wealth advisor Norma Samson.


I was asked to be involved in conceptualising the new brand from the start. This included coming up with the brand mission, vision, values, personality, tone of voice (TOV) and tagline. Using this, I then needed to create a script for a 60-second brand video and creative UX SEO copy for a new 6-page website.


To stand out from the crowd, we wanted to ensure the brand had plenty of personality that reflected the team’s inspiring, personal approach to finance. The copy was designed to tap into pain points and really get to the heart of people’s emotions and what they’re ultimately looking for: aligning their life and business and finding happiness and contentment.

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