Background
10Telco is an Indigenous-owned telecommunication infrastructure company based in Newcastle, Mid North Coast and Dubbo, NSW. They’re committed to quality.
Brief
The team contacted me to write the copy for a new website, which was being developed by digital agency Redback Solutions. Their existing presence was very basic and had not been optimised for search. The brief included keyword research to identify page-by-page keywords and SEO copy for 18 web pages.
Approach
As the original site was very basic, the project involved discovery work, including calls and questionnaires. I showcased their expertise by providing informative copy and including existing client logos and projects. I also crafted values and a brand story to add an emotional pull to the copy, focusing on their indigenous roots as a point of difference.
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