SEO website copywriting, blog editing and SEO
KO Studio, Hyperweb
TMRW is a small Sydney-based leadership training, coaching and consulting firm headed by Mandy Kennett. They work with CEOs, C-suite and new managers.
The brief was to write copy for a small 5-page website. Through the discovery stage, the business emerged as being fun, vibrant, strategic, and inclusive. They have a strong belief that business success lies in its most critical resource: the people.
I created a tone of voice that was vibrant, warm and engaging to match Mandy’s personality. I wanted to ensure her knowledge and approach shone through the copy, which talked to customer pain points and what it’s like leading a company today. I broke the services down into five clear offerings that show people who it’s for and what they can expect. I included relevant quotes to inspire the reader, as well as stats to reflect her science-based approach.
I had the privilege of working with Kerrie on developing my company’s website, TMRW. I found Kerrie to be very collaborative and an absolute pleasure to work with. She found a perfect balance between applying her deep SEO knowledge and ensuring our brand voice remained true. I highly recommend her!