I’m delighted to share my experience of working with Kerrie, who supported our business through a complete rebrand and new website. From the moment we started working together, her professionalism, expertise, and commitment to quality stood out. One of the most impressive things was her responsiveness and quick turnaround times. When we faced a small crisis during the project, she jumped in immediately and worked tirelessly to ensure that we hit our execution date. It was a relief to know that we had Kerrie, who could handle the pressure with such ease. Another aspect of her work that impressed us was her deep understanding of our business. She knew exactly what we were looking for in terms of tone and messaging and was able to speak to it effortlessly. This helped us to create a website and go to market with our rebrand that truly reflected our brand and values. Overall, our experience of working with Kerrie was exceptional. She was a lifesaver in the moment of need and made the entire process of rebranding and creating a new website a lot smoother and easier than we anticipated. We would highly recommend Kerrie to anyone looking for a talented, reliable, and dedicated copywriter.
IndustryRecruitment + HR
ServicesBrand interviews, keyword report, SEO website copywriting, PR, emails, socials, blogs
Creative PartnersRonnoco, Hyperweb, Sarah Birken
Monica Clare Recruitment, a well-known recruitment company in Newcastle, wanted to rebrand and rename to better reflect who they are today.
The first part of the brief included carrying out brand interviews with existing MCR clients. The second part was to produce SEO website copy (including a keyword report) for a new site (35+ pages) based on the brand idea ‘Growing vibrant careers, cultures and communities’. I was also asked to begin the process of coming up with name ideas.
My approach for the website was to infuse it with a fun, vibrant, but professional TOV that really reflected the ‘whole’ of the personalities in the business. It leaned into the ‘vibrant’ brand theme and was written to work alongside the fresh illustrative approach used in the design. A big focus was the people and building trust.
After creating the site, I was asked to work on the PR for the new brand release, including emails, media releases and socials. I also worked on SEO blogs.