How to work with a copywriter: the dos and please don’ts
I’ve been copywriting for over 18 years, over 8 of those running my own copywriting business. Yikes, I feel old. I’ve worked with all sorts of clients during this time,…
Category: Blog
SEO copywriting services: what the heck are they?
So, you’re thinking of investing in SEO copywriting services? Or maybe you’re just curious about what they are or what on earth I do? Well, whatever brought you here, I’m…
Why copywriting and design are like cheese and wine
For us copywriters, it’s all about the words. It’s about crafting everything from headlines to body text to call-to-actions in order to engage the reader and persuade them to buy.
7 ways to get your blogs the love they deserve (blog promotion)
Blog and the customers will come. That’s what we’ve all been told at least. However, in reality, that isn’t always the case. Even great blog posts can fail to attract a decent number of likes, shares, and referrals.
10 grammar rules you can definitely break
Grammar is set in stone, right? It’s either right or wrong. Well, so say prescriptivists, at least. These people are the English teacher who red pens your work with fury.
Is write as you speak actually good advice?
When it comes to advice on how to write well, there’s plenty of it out there. In fact, I just stopped typing to do a quick Google search and got back over 526,000,000 results on the subject.
Can a copywriter write about anything?
What do you need to look for in a copywriter? Good credentials? A portfolio of decent work? Testimonials from happy clients? Ideally, all of the above.
What is consistent copy? (And why consistency in writing matters)
This week I’m thinking about copy consistency. Well, to be more accurate, this week, I’m thinking about copy consistency a bit more than usual – as a copywriter and editor, it’s never far from my mind as it’s kind of necessary in this job.
Copywriting vs content writing: what’s the difference?
What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion.
Copywriter fees: what’s our time worth, anyway?
A couple of weeks ago, I received an email from a potential client who’d seen my advert on Gumtree. She already had a writer she worked with but wanted to get someone else on board to help with a bulk of upcoming work.
Happy client
Kerrie is an exceptional copywriter and an absolute delight to work with. Her ability to translate simple briefs into clever concise SEO optimised copy is why I choose her expertise for all my website projects.
Happy client
Working with Kerrie as my website copywriter was such a fun and easy process. The first draft was spot on; she captured my brand voice effortlessly. I appreciated her thoughtfulness and clever play on words and her work exceeded my expectations.
Happy client
Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.