Want an SEO blog copywriter to boost your website ranking? Need support writing business blogs or articles for publications? Interested in sharing your expertise with ebooks?
I’m an experienced freelance writer and storyteller and have written SEO blogs, articles and longer-form content for businesses across Australia and globally. From helping you come up with topics to carrying out in-depth research and optimising your pages for Google, I’ll save you time and stress and help implement your digital marketing strategy.
Not only can creating content for your business position you as an authority in your industry, it can also help drive traffic to your site. However, it will only drive traffic if you’re writing about topics people are interested in and searching for. That’s where an SEO blogging strategy comes in.
By identifying the types of questions and queries people are typing into Google, you can come up with relevant topics and add these keyword phrases to your blogs and other content to help you climb higher in search results. But, keywords are just one piece of the SEO puzzle. Quality content is key.
During this time, I’ve delivered thousands of blogs, articles and ebooks. Whether you just have a vague blog topic idea, a detailed brief, or want to fill out your content calendar, I work with you to create the type of content that will engage your audience and boost your credibility, whatever the topic or niche.
Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.
A blog post is an informative or engaging piece of writing that’s published on the blog section of a website. They’re typically written in a more conversational first-person style, cover a specific topic or question and average 500-1,000 words.
An article is a piece of content that features in a publication, magazine or newspaper. These are more formal and professional pieces of text, which are lengthy, detailed and fact-based. They often require interviews and quotes.
Marketing ebooks are basically longer, more in-depth blogs, broken down into chapters. They’re designed to help give detailed information on an area of expertise. And can be used as lead magnets on your site. They start from around 2,500 words.
Once you’ve filled in a Project Brief and I understand more about your business and goals my discovery stage begins. Good blog, article and ebook writing always starts with research. As your blog copywriter, as well as using insights or ideas you share, I’ll spend time locating reputable sources on each topic and carry out interviews if needed.
This stage involves bringing all of my research and expertise together and combining it with some creative storytelling. I develop a strong angle, map out a clear skeleton structure and then put my writing skills to work. A standard blog post can take 2-3 hours to craft, a longer article around 4-5 hours and an ebook a few days.
Once your first draft is ready, I’ll send it to you for review. If I’m writing an SEO blog, I send it through in a copy deck. This includes all SEO elements and is easy for your web designer or developer to understand. Now is your chance to review the copy to check for accuracy and suggest any changes. Hopefully you love it!
If you can’t see what you need, just drop me a message.
