Background
Rundle Tailoring is a bit of a Newcastle institution. They pride themselves on being the number one destination for casual and formal suits in the region.
Brief
I was contacted by the Marketing Manager Bronwyn Rundle. They wanted help writing blogs for their website. The blogs were to tell the story of local couples and weddings, covering what the groom was wearing to tie it back to their business. Alongside each blog, they also wanted social posts, hashtags and images.
Approach
I really wanted to use the words to evoke the feeling of the day as well as provide all the key details. I separated it into subheadings to make it easier to read. I also selected a wide range of images to accompany each blog. The social posts were short and catchy and in line with the blog, tying in references to Rundle and what the grooms were wearing. They included @ to all vendors and relevant hashtags.