Background
Roo Technologies is a bespoke CNC machining and 3D design company located in Melbourne. It offers precision machining and a full design-to-finished product service to clients in plastics, aerospace, motorsports, and other industries.
Brief
The brief was copywriting for a 4pp brochure to promote their services, including design from one of my creative partners. They also wanted a set of 12 social tiles – design and copy – with catchy headlines to showcase the business and their services.
Approach
Brochure
I developed brochure copy that aligned with the website’s existing content and tone of voice. Given the 4-page limit, I strategically selected the most relevant and convincing information, including an intro tapping into pain points, their four services, a bio and quote from the Director, information on their site and equipment and client testimonials. For the design, I suggested a die-cut element to tie into their CNC cutting and make the brochure stand out, plus QR codes for engagement.
Socials
For each social tile, I created a catchy tagline highlighting a specific service or aspect of the business. This was followed by a brief subline for additional detail. I also provided social caption copy with clear calls to action and relevant hashtags to maximise reach and engagement. The 4 x designs align with their other comms.
