Spreading smiles with brand + web words
Industry
Disability / NDISCreative partners
KO Studio, Hyperweb
Background
Hunter Ethical Disability Support Services, or HEDSS, is a Maitland-based NDIS provider offering a range of services from SIL to personal care and home assistance.
Brief
The business didn’t have much of an existing online presence or a strong brand identity. They approached KO Studio initially, who brought me on board to work on the copy side of things. The brief included brand copywriting, including creating their mission, vision, values, personality and tagline to reflect who they are and website copy for a 25+ page site.
Approach
The HEDSS brand is built around being a trusted, experienced provider. People are a key part of the business, and they bring fun to their work. The tagline ‘Assistance that spreads smiles’ reflects the positivity they bring to people’s lives. The website copy was created with strong UX in mind and was designed to be inclusive and talk to three different audiences: participants, carers and COSs.
View work
