If I had a dollar for every time someone asked me last year if AI was stealing my work, I’d be rich. Well, not rich, but I could probably treat myself to a nice meal out or a little shopping spree. You get the idea.
My answer to this question has always been the same: nope.
While AI is helpful for certain tasks, machine-generated text can’t replace us professional copywriters. I’m happy to say that in 2025, we’re still an essential part of the marketing mix. Want to know why?
Spoiler alert: It’s not just about the words we write. It’s about the strategy, the human insight and the extra expertise we bring to the table. These qualities make us more than just replaceable copy monkeys.
We write well-crafted words
Most people can write when they need to. But not everyone can write like a writer—or has the time to. And the quality of your content directly reflects the quality of your brand.
An experienced copywriter doesn’t just ensure your writing is polished, plain English with correct grammar. We keep sentences tight for clarity and impact. And we make words flow effortlessly from one idea to the next.
We also focus on the details to avoid awkward wording, repeated phrases and mistakes that hurt your credibility.
We can shape your brand voice
Having a unique brand voice is essential. It makes you stand out in a sea of generic words. It also helps communicate your values and personality. This builds emotional connection and trust with customers.
A brand copywriter can dig deep to find out who you are as a business. From here, we can create a distinct brand voice that can be used on all channels.
Are you playful and fun? Professional and authoritative? Down to earth and conversational? Sophisticated and luxurious? We figure it out and show you how to apply it.
We bring ideas to your team
When writing copy for your own business, it can be easy to fall into a rut, recycling the same ideas and phrases over and over. It can become hard to step back and see things from a fresh perspective. Enter your copywriter.
By bringing a fresh set of eyes to your copy and content, we can spot opportunities for improvement, suggesting new angles, themes and approaches that will re-engage your audience.
We also don’t just write what’s comfortable—we think outside the box and encourage you to, offering creative solutions and ideas that make your content stand out.
We make your copy human
When AI first arrived, everyone was swept up in its ability to churn out copy quickly.
While AI can generate blogs, web content and much more, it often lacks originality, pushing out the same recycled ideas. It can’t match the fresh perspectives and creativity of human copywriters.
Our humanity adds personality, storytelling, emotion and empathy to ensure quality copywriting. We connect with your target audience by using language and tone that hits more deeply.
We give your words purpose
Many business owners think copywriting is just about putting words on a page. But good copywriting is really about strategy. We don’t just write for the sake of writing; we write with purpose.
Every piece of content we write has a clear goal that aligns with your overall marketing strategy.
Increasing clicks on a landing page. Driving conversions through persuasive calls to action. Boosting engagement on socials. We craft every sentence using data and proven techniques to drive results.
We can write for all your channels
Us copywriters aren’t just one trick ponies when it comes to words.
We understand the unique needs of each channel and can apply them to all of your communications. This includes your website copy, blog posts, sales letters, brochures, email marketing, video scripts and advertising campaigns.
From the style or format and word counts to the specific tactics you need to apply, from search engine optimisation (SEO) if it’s online to timing if it’s video.
We come with bonus skills
Freelance copywriters don’t just create great content. Many of us also bring extra skills that can boost your marketing.
These include:
- SEO – SEO copywriters know how to create content Google and humans love. This helps your search engine rankings for more clicks and traffic.
- Design awareness – We don’t work in isolation. We understand that design is key to creating a cohesive brand experience, and we collaborate with designers to ensure the words and visuals align perfectly.
- Image selection – Need images for your content and don’t have a designer? Many copywriters can select engaging on-brand visuals to tell a complete story, ensuring it resonates with your audience.
- A book of contacts – We have creative networks, including graphic designers, web developers, photographers and videographers. We can hook you up with them and offer a complete project solution.
If you’re deciding whether to hire a copywriter this year, I hope this has shown you that we’re far more than just monkeys machines can replace. We’re often skilled unicorns!