Copywriting services that go beyond words

What type of marketing comms do you need?

• Engaging SEO website content?
• Creative copy for your ad campaigns?
• Quality blogs each month?
• Persuasive copy for a business brochure?

Whatever your project, my creative, strategic and SEO copywriting services, which include content marketing, help businesses and agencies like yours build their brands, drive traffic and achieve marketing goals.

Copywriting and content writing are often used interchangeably, but they are two different things.

If you’re looking for persuasive messaging designed to prompt immediate action, such as making a purchase, signing up or clicking a link, you need professional copywriting services.

To pack a punch, words, whether they’re for website copy, brochure text or a video script, need to get people reading, keep them engaged and ultimately spur them into action.

Doing this is part art, part science. It involves tapping into psychological triggers, using data and doing plenty of brainstorming and research.

• People don’t want features; they want benefits.
• They don’t want jargon; they want stories and conversation.
• They don’t want sales; they want a solution.
• They also tend to scan rather than read every word.

If you want a skilled writer to craft engaging and informative stories that help position you as an authority and build your brand and trust over time, you need content writing.

Content writing includes blogs, articles, eBooks, infographics, press releases and explainer video scripts. It starts with a content marketing strategy that involves identifying your target audience—what they need, what challenges they face and what type of content resonates with them.

It also involves keyword research for SEO, competitor analysis and outlining key topics to cover.

Quality content requires strong research skills. It means gathering data, finding evidence and interviewing experts to craft well-informed pieces. AI-written content won’t cut it.

When you first get in touch, I’ll ask you to complete a copywriting services brief. This helps me understand exactly what marketing materials you’re after and find out a bit about you and your business. We can do this by email or on the phone.

Depending on the size of your project, I’ll send you a detailed proposal that summarises the specifics of your content or copywriting project, including my costs. I’ll also send you my T&Cs. Have a read of these, so we’re on the same page.

For projects over $1,000, such as website content, I ask for an upfront payment of 50% of the final fee. Call it a little bit of security for both you and me.

Once you’ve signed the proposal and paid the deposit, I’ll contact you to go over your brief. For larger projects, I arrange a ‘discovery meeting’. This involves me asking you questions to get a deep understanding of your business, target audience and objectives.

Now I have all the information I need, I’ll start writing the copy. How long it takes to create content depends on the scope of the project and your deadlines. I’ll supply the first draft (D1) in a Word doc format, giving comments for explanation where needed.

My fee for copywriting services includes two rounds of revisions (D2 + D3) plus proofreading. If you want to make any changes or tweaks to the copy, now is the time to do it. When you’re 100% happy with the words, I’ll ask for your final sign-off and payment.