The big-idea branding + tagline copywriter.

I blend strategy with creativity to deliver brand positioning and taglines that help your business or client stand out and shine.

A lightbulb lying on a background that is horizontally half blue and half yellow

Position yourself to stand out in today's competitive market

Whether you’re launching a new business or undergoing a rebrand, coming up with the perfect brand positioning and/or accompanying tagline isn’t easy. However, getting it right can be crucial to placing yourself in the market and attracting your target customers. Enter me, your creative and strategic brand messaging and tagline copywriter.

What is a business tagline?

A business tagline is a short catchphrase or slogan that sums up your business and positioning. It says a little more than your business name and should be written to complement it. Taglines should be simple, catchy, sell benefits and tell a story.

What is brand positioning copy?

Brand positioning copy is the strategic messaging and comms used to establish and differentiate your brand in the minds of customers. It involves creating a unique value proposition and conveying it through targeted language and content.

Mission + vision
Brand values
Brand personality
Elevator pitches

Hello, I'm Kerrie Brooks. I’ve been a conceptual brand copywriter for two decades.

I love the creative process involved in coming up with unique and strategic brand positioning copy and taglines. Whether you’re a B2B or B2C business, a local start-up or big national or international brand, I’ll work with you to tightly define your brand, messaging and audience and develop brand copy and/or a tagline that you love.

More about me

Marketing certifications for The Clever Copywriting School, CIM, HubSpot content marketing.

Tagline expert KB in a white shirt, standing arms crossed against a gray wall.

Kerrie Brooks | Tagline writer

Need a logo or visual branding to go with your new positioning or tagline?

I work with a network of partner creatives, branding agencies and logo designers. Need a quote or an intro? Just ask.

Happy client

Kerrie helped us tremendously in capturing our brand identity and really locking in how we wanted our personality to come across online. Very professional and great to work with.

Jarrod Fordham | Director, Fordham IT

Happy client

We brought on Kerrie to work with us on brand and messaging strategy for HunterNet to align with a brand evolution for their 30th anniversary. The work incorporated the development of vision, mission and values for HunterNet, the renaming of HunterNet Group Training to HunterNet Career Connections, a key messaging framework and content development for their new website. The process included online workshops with the stakeholders, interviews and one-to-one interviews where required. As always, Kerrie delivered a fantastic outcome with no fuss, moving the organisation forward through creative and clever copy that has really hit the mark with HunterNet’s board, employees and members

Jacqui Daley | Manager Director, The Measured Marketer

Happy client

Kerrie from KB played a pivotal role in helping HCG completely revamp our website. In the past, we struggled to effectively convey our company’s brand and targeted keywords through our website content. However, Kerrie took the time to truly understand our organisation’s history and values, resulting in a website that accurately reflects our ethos. Her content was both refreshing and informative, making it easy for our visitors to understand and connect with our mission. Throughout the process, she maintained clear and efficient communication, ensuring our satisfaction with the final result. We cannot thank her enough for the exceptional work.

Mathew McKeown | General Manager, Hunter Care Group

See my words in the wild.

There’s something powerful about the right words bringing a brand to life. Here are a few branding and tagline projects I’ve worked on with clients. Click the links below to view the full projects.

View project

Screenshot of Happy Health branding on homepage

View project

HEDDS 'Assistance that spreads smiles' tagline on homepage

'Advocating for what matters' tagline for family law firm

How we work together.

Here’s what to expect when you work with me. It’s as easy as a,b,c…

a. Discovery

Once you’ve filled in my Project Brief and signed the proposal, the ‘Discovery’ phase begins. To come up with your brand positioning copy and tagline, I’ll need to dive into your business, including understanding your audience and ‘why’. For this, I typically send out a Discovery Questionnaire and follow up with a Zoom or phone call.

b. Writing

After the Discovery phase is done and you’ve sent me through any additional information I’ve asked for, I’ll do a whole lot of competitor and industry research and then put my brand positioning and/or tagline copywriter hat on, and the creative process begins! I provide 3-6 tagline options for that we can hone and perfect.

c. Revisions

Once your brand copy and/or business tagline options are ready, I’ll send them to you with justifications explaining each option. Now is your chance to give me your feedback and chat through what you like and don’t like. I’ll then go away, do some more creative work to refine and choose your favourites until we get it right.