Altitude Real Estate

Industry

Real estate

Services

Background

Altitude Real Estate – Maitland is a boutique property agency specialising in residential sales across the Hunter region. They focus on presenting properties in a way that appeals to buyers’ aspirations while clearly communicating features and benefits.

Brief

The work involved:

Writing regular property listings for new residential properties
Producing a headline, body copy and bullet point highlights for each listing
Ensuring each section meets word count requirements and aligns with Altitude’s brand style
Highlighting property features in a clear, engaging way to attract buyers

Approach

Each new listing started with a detailed walk-through video from the agent, along with the property sheet containing all key information. I familiarised myself with the property’s story: the layout, features and unique selling points. I also reviewed similar local listings to ensure the copy stood out.

The goal was to balance factual detail with an inviting tone that helped potential buyers imagine themselves in the space. Headlines were crafted to catch the eye, body copy was clear and descriptive, and bullet points highlighted the features buyers care about most.

Each listing was written quickly but thoughtfully, making sure every word supported Altitude’s style and the property’s appeal.